Behavioral Health & Counseling Market in
Arkansas
$589M statewide TAM · 19 metros · Rank #33/51 states · 0.6% of national TAM
Bottom-up rollup across every metro in Arkansas. PinpointIQ covers all 19 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Arkansas
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Fayetteville, AR MSA | $176M | 83 |
| #2 | Little Rock, AR MSA | $190M | 77 |
| #3 | Fort Smith, AR | $50M | 63 |
| #4 | Jonesboro, AR | $29M | 61 |
| #5 | Hot Springs, AR | $21M | 54 |
| #6 | White County, AR | $16M | 49 |
| #7 | Pope County, AR | $18M | 48 |
| #8 | Boone County, AR | $9M | 39 |
| #9 | Baxter County, AR | $8M | 38 |
| #10 | Hot Spring County, AR | $7M | 32 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
Frequently asked questions
Behavioral Health & Counseling market in Arkansas: common questions
How big is the behavioral health & counseling market in Arkansas?
The statewide behavioral health & counseling total addressable market in Arkansas is $589M, aggregated across 19 MSAs. This represents 0.6% of the $100.5B U.S. behavioral health & counseling market.
How does Arkansas rank nationally for behavioral health & counseling?
Arkansas ranks #33 of 51 states by behavioral health & counseling TAM — the 36th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive behavioral health & counseling metros in Arkansas?
PinpointIQ ranks the top behavioral health & counseling metros in Arkansas by Market Score (a vertical-specific attractiveness composite): #1 Fayetteville, AR MSA ($176M TAM, Market Score 83); #2 Little Rock, AR MSA ($190M TAM, Market Score 77); #3 Fort Smith, AR ($50M TAM, Market Score 63); #4 Jonesboro, AR ($29M TAM, Market Score 61); #5 Hot Springs, AR ($21M TAM, Market Score 54). Market Score weighs the drivers of behavioral health & counseling demand and operator concentration.
What drives behavioral health & counseling attractiveness in Arkansas's metros?
PinpointIQ's Behavioral Health & Counseling Market Score for every MSA in Arkansas is computed from 3 components: Total Population (40%); Fragmentation Score (35%); % HH Income >$150K (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many behavioral health & counseling markets does PinpointIQ cover in Arkansas?
PinpointIQ covers all 19 Metropolitan Statistical Areas (MSAs) in Arkansas for behavioral health & counseling, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get behavioral health & counseling market data for a specific Arkansas metro?
Individual metro pages are available for every MSA in Arkansas covered by PinpointIQ. You can also pull a free behavioral health & counseling market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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