Behavioral Health & Counseling Market in
Grand Rapids, MI
$359M TAM · Market Score 84/100 · Ranked #49 of 925 MSAs by TAM
Bottom-up market data for the Grand Rapids, MI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Grand Rapids scored 84/100 for Behavioral Health & Counseling
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Grand Rapids ranks in the 99th percentile nationally for Behavioral Health & Counseling.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Population | 40% | 1,162,152 | 95 |
| Fragmentation Score | 35% | 98.4 | 73 |
| % HH Income >$150K | 25% | 20.48 | 83 |
TAM by segment
$359M in Grand Rapids broken down by segment
Demographic snapshot
Who lives and buys in Grand Rapids
Frequently asked questions
Behavioral Health & Counseling market in Grand Rapids: common questions
How big is the behavioral health & counseling market in Grand Rapids, MI?
The behavioral health & counseling market in Grand Rapids, MI has a total addressable market of $359M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Grand Rapids the #49 largest behavioral health & counseling market of 925 U.S. MSAs.
How many behavioral health & counseling companies are in Grand Rapids?
PinpointIQ tracks 213 behavioral health & counseling establishments in the Grand Rapids MSA, employing approximately 680 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Grand Rapids rank nationally for behavioral health & counseling?
Grand Rapids scores 84/100 on PinpointIQ's Behavioral Health & Counseling Market Score, ranking #8 of 925 U.S. metros — the 99th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for behavioral health & counseling operators and investors.
What drives behavioral health & counseling demand in Grand Rapids?
PinpointIQ scores Grand Rapids's behavioral health & counseling market on 3 components: Total Population (40% weight, 95th percentile); Fragmentation Score (35% weight, 73th percentile); % HH Income >$150K (25% weight, 83th percentile). The weights are calibrated to the behavioral health & counseling vertical and applied consistently across every U.S. MSA.
What are the biggest behavioral health & counseling sub-segments in Grand Rapids?
Grand Rapids's $359M behavioral health & counseling TAM breaks down into: Health_behavioral Per Cap ($359M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Grand Rapids growing? How does population affect the behavioral health & counseling market?
Grand Rapids has a population of 1,162,152 and has grown 11.8% over the last 5 years. Population change is one of the drivers of behavioral health & counseling demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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