Behavioral Health & Counseling Market in
Houston, TX
$2.3B TAM · Market Score 84/100 · Ranked #7 of 925 MSAs by TAM
Bottom-up market data for the Houston, TX MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Houston scored 84/100 for Behavioral Health & Counseling
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Houston ranks in the 99th percentile nationally for Behavioral Health & Counseling.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Population | 40% | 7,442,788 | 100 |
| Fragmentation Score | 35% | 91.3 | 61 |
| % HH Income >$150K | 25% | 24.58 | 91 |
TAM by segment
$2.3B in Houston broken down by segment
Demographic snapshot
Who lives and buys in Houston
Frequently asked questions
Behavioral Health & Counseling market in Houston: common questions
How big is the behavioral health & counseling market in Houston, TX?
The behavioral health & counseling market in Houston, TX has a total addressable market of $2.3B, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Houston the #7 largest behavioral health & counseling market of 925 U.S. MSAs.
How many behavioral health & counseling companies are in Houston?
PinpointIQ tracks 670 behavioral health & counseling establishments in the Houston MSA, employing approximately 2,708 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Houston rank nationally for behavioral health & counseling?
Houston scores 84/100 on PinpointIQ's Behavioral Health & Counseling Market Score, ranking #10 of 925 U.S. metros — the 99th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for behavioral health & counseling operators and investors.
What drives behavioral health & counseling demand in Houston?
PinpointIQ scores Houston's behavioral health & counseling market on 3 components: Total Population (40% weight, 100th percentile); Fragmentation Score (35% weight, 61th percentile); % HH Income >$150K (25% weight, 91th percentile). The weights are calibrated to the behavioral health & counseling vertical and applied consistently across every U.S. MSA.
What are the biggest behavioral health & counseling sub-segments in Houston?
Houston's $2.3B behavioral health & counseling TAM breaks down into: Health_behavioral Per Cap ($2.3B, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Houston growing? How does population affect the behavioral health & counseling market?
Houston has a population of 7,442,788 and has grown 12.2% over the last 5 years. Population change is one of the drivers of behavioral health & counseling demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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