Behavioral Health & Counseling Market in
Idaho
$519M statewide TAM · 13 metros · Rank #36/51 states · 0.5% of national TAM
Bottom-up rollup across every metro in Idaho. PinpointIQ covers all 13 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Idaho
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Boise City, ID MSA | $260M | 80 |
| #2 | Coeur d'Alene, ID | $56M | 67 |
| #3 | Idaho Falls, ID | $50M | 60 |
| #4 | Bonner County, ID | $13M | 56 |
| #5 | Blaine County, ID | $10M | 52 |
| #6 | Lewiston, ID | $18M | 45 |
| #7 | Cassia County, ID | $13M | 44 |
| #8 | Latah County, ID | $10M | 44 |
| #9 | Twin Falls, ID | $31M | 42 |
| #10 | Pocatello, ID | $22M | 41 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
Frequently asked questions
Behavioral Health & Counseling market in Idaho: common questions
How big is the behavioral health & counseling market in Idaho?
The statewide behavioral health & counseling total addressable market in Idaho is $519M, aggregated across 13 MSAs. This represents 0.5% of the $100.5B U.S. behavioral health & counseling market.
How does Idaho rank nationally for behavioral health & counseling?
Idaho ranks #36 of 51 states by behavioral health & counseling TAM — the 30th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive behavioral health & counseling metros in Idaho?
PinpointIQ ranks the top behavioral health & counseling metros in Idaho by Market Score (a vertical-specific attractiveness composite): #1 Boise City, ID MSA ($260M TAM, Market Score 80); #2 Coeur d'Alene, ID ($56M TAM, Market Score 67); #3 Idaho Falls, ID ($50M TAM, Market Score 60); #4 Bonner County, ID ($13M TAM, Market Score 56); #5 Blaine County, ID ($10M TAM, Market Score 52). Market Score weighs the drivers of behavioral health & counseling demand and operator concentration.
What drives behavioral health & counseling attractiveness in Idaho's metros?
PinpointIQ's Behavioral Health & Counseling Market Score for every MSA in Idaho is computed from 3 components: Total Population (40%); Fragmentation Score (35%); % HH Income >$150K (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many behavioral health & counseling markets does PinpointIQ cover in Idaho?
PinpointIQ covers all 13 Metropolitan Statistical Areas (MSAs) in Idaho for behavioral health & counseling, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get behavioral health & counseling market data for a specific Idaho metro?
Individual metro pages are available for every MSA in Idaho covered by PinpointIQ. You can also pull a free behavioral health & counseling market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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