Behavioral Health & Counseling Market in
Idaho
$519M statewide TAM · 13 metros · Rank #36/51 states · 0.5% of national TAM
Bottom-up rollup across every metro in Idaho. PinpointIQ covers all 13 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Idaho
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Boise City, ID MSA | $260M | 80 |
| #2 | Coeur d'Alene, ID | $56M | 67 |
| #3 | Idaho Falls, ID | $50M | 60 |
| #4 | Bonner County, ID | $13M | 56 |
| #5 | Blaine County, ID | $10M | 52 |
| #6 | Lewiston, ID | $18M | 45 |
| #7 | Cassia County, ID | $13M | 44 |
| #8 | Latah County, ID | $10M | 44 |
| #9 | Twin Falls, ID | $31M | 42 |
| #10 | Pocatello, ID | $22M | 41 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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