Behavioral Health & Counseling Market in
Iowa
$744M statewide TAM · 23 metros · Rank #32/51 states · 0.7% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Des Moines, IA MSA | $234M | 85 |
| #2 | Davenport, IA MSA | $104M | 75 |
| #3 | Dubuque, IA | $29M | 67 |
| #4 | Iowa City, IA | $50M | 67 |
| #5 | Ames, IA | $35M | 62 |
| #6 | Cedar Rapids, IA MSA | $81M | 59 |
| #7 | Waterloo, IA | $45M | 56 |
| #8 | Sioux City, IA | $41M | 54 |
| #9 | Marion County, IA | $10M | 50 |
| #10 | Webster County, IA | $9M | 45 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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