Behavioral Health & Counseling Market in
Iowa
$744M statewide TAM · 23 metros · Rank #32/51 states · 0.7% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Des Moines, IA MSA | $234M | 85 |
| #2 | Davenport, IA MSA | $104M | 75 |
| #3 | Dubuque, IA | $29M | 67 |
| #4 | Iowa City, IA | $50M | 67 |
| #5 | Ames, IA | $35M | 62 |
| #6 | Cedar Rapids, IA MSA | $81M | 59 |
| #7 | Waterloo, IA | $45M | 56 |
| #8 | Sioux City, IA | $41M | 54 |
| #9 | Marion County, IA | $10M | 50 |
| #10 | Webster County, IA | $9M | 45 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
Frequently asked questions
Behavioral Health & Counseling market in Iowa: common questions
How big is the behavioral health & counseling market in Iowa?
The statewide behavioral health & counseling total addressable market in Iowa is $744M, aggregated across 23 MSAs. This represents 0.7% of the $100.5B U.S. behavioral health & counseling market.
How does Iowa rank nationally for behavioral health & counseling?
Iowa ranks #32 of 51 states by behavioral health & counseling TAM — the 38th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive behavioral health & counseling metros in Iowa?
PinpointIQ ranks the top behavioral health & counseling metros in Iowa by Market Score (a vertical-specific attractiveness composite): #1 Des Moines, IA MSA ($234M TAM, Market Score 85); #2 Davenport, IA MSA ($104M TAM, Market Score 75); #3 Dubuque, IA ($29M TAM, Market Score 67); #4 Iowa City, IA ($50M TAM, Market Score 67); #5 Ames, IA ($35M TAM, Market Score 62). Market Score weighs the drivers of behavioral health & counseling demand and operator concentration.
What drives behavioral health & counseling attractiveness in Iowa's metros?
PinpointIQ's Behavioral Health & Counseling Market Score for every MSA in Iowa is computed from 3 components: Total Population (40%); Fragmentation Score (35%); % HH Income >$150K (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many behavioral health & counseling markets does PinpointIQ cover in Iowa?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Iowa for behavioral health & counseling, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get behavioral health & counseling market data for a specific Iowa metro?
Individual metro pages are available for every MSA in Iowa covered by PinpointIQ. You can also pull a free behavioral health & counseling market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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