Behavioral Health & Counseling · Kansas City, MO

Behavioral Health & Counseling Market in
Kansas City, MO

$691M TAM · Market Score 77/100 · Ranked #29 of 925 MSAs by TAM

Bottom-up market data for the Kansas City, MO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.

Total TAM
$691M
rank #29 of 925
Market Score
77/100
rank #61 of 925 · 94th percentile
Operators
329
1,780 employees
Pop. growth (5-yr)
6.2%
rank #220 of 872

Market Score breakdown

How Kansas City scored 77/100 for Behavioral Health & Counseling

PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Kansas City ranks in the 94th percentile nationally for Behavioral Health & Counseling.

ComponentWeightValuePercentile
Total Population40%2,218,14297
Fragmentation Score35%79.946
% HH Income >$150K25%22.6388

TAM by segment

$691M in Kansas City broken down by segment

Health_behavioral Per Cap
$691M
100% of total TAM

Demographic snapshot

Who lives and buys in Kansas City

Population
2,218,142
6.2% 5-yr growth
Median HH income
$83,460
22.6% HHs $150K+
Housing units
960,950
16.0% age 65+
GDP per capita
$84,850

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

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