Behavioral Health & Counseling Market in
Massachusetts
$2.8B statewide TAM · 8 metros · Rank #11/51 states · 2.8% of national TAM
Bottom-up rollup across every metro in Massachusetts. PinpointIQ covers all 8 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Massachusetts
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Barnstable Town, MA | $82M | 79 |
| #2 | Boston, MA MSA | $2.1B | 74 |
| #3 | Amherst Town-Northampton, MA Metro Area | $53M | 66 |
| #4 | Greenfield, MA Micro Area | $20M | 63 |
| #5 | Worcester, MA MSA | $311M | 61 |
| #6 | Springfield, MA MSA | $123M | 57 |
| #7 | Pittsfield, MA | $37M | 56 |
| #8 | Dukes County, MA | $10M | 53 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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