Behavioral Health & Counseling · Milwaukee, WI

Behavioral Health & Counseling Market in
Milwaukee, WI

$458M TAM · Market Score 64/100 · Ranked #42 of 925 MSAs by TAM

Bottom-up market data for the Milwaukee, WI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.

Total TAM
$458M
rank #42 of 925
Market Score
64/100
rank #221 of 925 · 76th percentile
Operators
155
1,840 employees
Pop. growth (5-yr)
-0.4%
rank #573 of 872

Market Score breakdown

How Milwaukee scored 64/100 for Behavioral Health & Counseling

PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Milwaukee ranks in the 76th percentile nationally for Behavioral Health & Counseling.

ComponentWeightValuePercentile
Total Population40%1,568,93896
Fragmentation Score35%26.112
% HH Income >$150K25%20.9684

TAM by segment

$458M in Milwaukee broken down by segment

Health_behavioral Per Cap
$458M
100% of total TAM

Demographic snapshot

Who lives and buys in Milwaukee

Population
1,568,938
-0.4% 5-yr growth
Median HH income
$78,218
21.0% HHs $150K+
Housing units
701,558
17.1% age 65+
GDP per capita
$87,390

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

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