Behavioral Health & Counseling Market in
Minnesota
$1.8B statewide TAM · 23 metros · Rank #18/51 states · 1.8% of national TAM
Bottom-up rollup across every metro in Minnesota. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Minnesota
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Minneapolis, MN MSA | $1.4B | 81 |
| #2 | Rochester, MN | $78M | 69 |
| #3 | St. Cloud, MN | $58M | 67 |
| #4 | Rice County, MN | $21M | 60 |
| #5 | Duluth, MN MSA | $75M | 59 |
| #6 | Otter Tail County, MN | $16M | 58 |
| #7 | Winona County, MN | $13M | 56 |
| #8 | Cass County, MN | $26M | 54 |
| #9 | Goodhue County, MN | $15M | 53 |
| #10 | Douglas County, MN | $12M | 53 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
Frequently asked questions
Behavioral Health & Counseling market in Minnesota: common questions
How big is the behavioral health & counseling market in Minnesota?
The statewide behavioral health & counseling total addressable market in Minnesota is $1.8B, aggregated across 23 MSAs. This represents 1.8% of the $100.5B U.S. behavioral health & counseling market.
How does Minnesota rank nationally for behavioral health & counseling?
Minnesota ranks #18 of 51 states by behavioral health & counseling TAM — the 66th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive behavioral health & counseling metros in Minnesota?
PinpointIQ ranks the top behavioral health & counseling metros in Minnesota by Market Score (a vertical-specific attractiveness composite): #1 Minneapolis, MN MSA ($1.4B TAM, Market Score 81); #2 Rochester, MN ($78M TAM, Market Score 69); #3 St. Cloud, MN ($58M TAM, Market Score 67); #4 Rice County, MN ($21M TAM, Market Score 60); #5 Duluth, MN MSA ($75M TAM, Market Score 59). Market Score weighs the drivers of behavioral health & counseling demand and operator concentration.
What drives behavioral health & counseling attractiveness in Minnesota's metros?
PinpointIQ's Behavioral Health & Counseling Market Score for every MSA in Minnesota is computed from 3 components: Total Population (40%); Fragmentation Score (35%); % HH Income >$150K (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many behavioral health & counseling markets does PinpointIQ cover in Minnesota?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Minnesota for behavioral health & counseling, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get behavioral health & counseling market data for a specific Minnesota metro?
Individual metro pages are available for every MSA in Minnesota covered by PinpointIQ. You can also pull a free behavioral health & counseling market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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