Behavioral Health & Counseling Market in
Minnesota
$1.8B statewide TAM · 23 metros · Rank #18/51 states · 1.8% of national TAM
Bottom-up rollup across every metro in Minnesota. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Minnesota
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Minneapolis, MN MSA | $1.4B | 81 |
| #2 | Rochester, MN | $78M | 69 |
| #3 | St. Cloud, MN | $58M | 67 |
| #4 | Rice County, MN | $21M | 60 |
| #5 | Duluth, MN MSA | $75M | 59 |
| #6 | Otter Tail County, MN | $16M | 58 |
| #7 | Winona County, MN | $13M | 56 |
| #8 | Cass County, MN | $26M | 54 |
| #9 | Goodhue County, MN | $15M | 53 |
| #10 | Douglas County, MN | $12M | 53 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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