Behavioral Health & Counseling Market in
Montana
$221M statewide TAM · 7 metros · Rank #45/51 states · 0.2% of national TAM
Bottom-up rollup across every metro in Montana. PinpointIQ covers all 7 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Montana
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Billings, MT | $55M | 76 |
| #2 | Gallatin County, MT | $43M | 75 |
| #3 | Missoula, MT | $35M | 71 |
| #4 | Broadwater County, MT | $28M | 69 |
| #5 | Flathead County, MT | $31M | 69 |
| #6 | Great Falls, MT | $21M | 52 |
| #7 | Silver Bow County, MT | $8M | 31 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
Frequently asked questions
Behavioral Health & Counseling market in Montana: common questions
How big is the behavioral health & counseling market in Montana?
The statewide behavioral health & counseling total addressable market in Montana is $221M, aggregated across 7 MSAs. This represents 0.2% of the $100.5B U.S. behavioral health & counseling market.
How does Montana rank nationally for behavioral health & counseling?
Montana ranks #45 of 51 states by behavioral health & counseling TAM — the 12th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive behavioral health & counseling metros in Montana?
PinpointIQ ranks the top behavioral health & counseling metros in Montana by Market Score (a vertical-specific attractiveness composite): #1 Billings, MT ($55M TAM, Market Score 76); #2 Gallatin County, MT ($43M TAM, Market Score 75); #3 Missoula, MT ($35M TAM, Market Score 71); #4 Broadwater County, MT ($28M TAM, Market Score 69); #5 Flathead County, MT ($31M TAM, Market Score 69). Market Score weighs the drivers of behavioral health & counseling demand and operator concentration.
What drives behavioral health & counseling attractiveness in Montana's metros?
PinpointIQ's Behavioral Health & Counseling Market Score for every MSA in Montana is computed from 3 components: Total Population (40%); Fragmentation Score (35%); % HH Income >$150K (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many behavioral health & counseling markets does PinpointIQ cover in Montana?
PinpointIQ covers all 7 Metropolitan Statistical Areas (MSAs) in Montana for behavioral health & counseling, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get behavioral health & counseling market data for a specific Montana metro?
Individual metro pages are available for every MSA in Montana covered by PinpointIQ. You can also pull a free behavioral health & counseling market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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