Behavioral Health & Counseling · New York, NY

Behavioral Health & Counseling Market in
New York, NY

$7.3B TAM · Market Score 75/100 · Ranked #1 of 925 MSAs by TAM

Bottom-up market data for the New York, NY MSA. Sourced from PinpointIQ's MSA-level intelligence platform.

Total TAM
$7.3B
rank #1 of 925
Market Score
75/100
rank #74 of 925 · 92th percentile
Operators
3,023
21,370 employees
Pop. growth (5-yr)
-1.9%
rank #662 of 872

Market Score breakdown

How New York scored 75/100 for Behavioral Health & Counseling

PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. New York ranks in the 92th percentile nationally for Behavioral Health & Counseling.

ComponentWeightValuePercentile
Total Population40%19,798,537100
Fragmentation Score35%66.130
% HH Income >$150K25%33.1398

TAM by segment

$7.3B in New York broken down by segment

Health_behavioral Per Cap
$7.3B
100% of total TAM

Demographic snapshot

Who lives and buys in New York

Population
19,798,537
-1.9% 5-yr growth
Median HH income
$99,155
33.1% HHs $150K+
Housing units
8,038,666
17.0% age 65+
GDP per capita
$121,856

Frequently asked questions

Behavioral Health & Counseling market in New York: common questions

How big is the behavioral health & counseling market in New York, NY?

The behavioral health & counseling market in New York, NY has a total addressable market of $7.3B, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes New York the #1 largest behavioral health & counseling market of 925 U.S. MSAs.

How many behavioral health & counseling companies are in New York?

PinpointIQ tracks 3,023 behavioral health & counseling establishments in the New York MSA, employing approximately 21,370 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.

How does New York rank nationally for behavioral health & counseling?

New York scores 75/100 on PinpointIQ's Behavioral Health & Counseling Market Score, ranking #74 of 925 U.S. metros — the 92th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for behavioral health & counseling operators and investors.

What drives behavioral health & counseling demand in New York?

PinpointIQ scores New York's behavioral health & counseling market on 3 components: Total Population (40% weight, 100th percentile); Fragmentation Score (35% weight, 30th percentile); % HH Income >$150K (25% weight, 98th percentile). The weights are calibrated to the behavioral health & counseling vertical and applied consistently across every U.S. MSA.

What are the biggest behavioral health & counseling sub-segments in New York?

New York's $7.3B behavioral health & counseling TAM breaks down into: Health_behavioral Per Cap ($7.3B, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.

Is New York growing? How does population affect the behavioral health & counseling market?

New York has a population of 19,798,537 and has declined 1.9% over the last 5 years. Population change is one of the drivers of behavioral health & counseling demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

See Behavioral Health & Counseling data in your target markets.

Pull a free market report, start a trial, or walk through your target MSAs live.

Contact us

Questions, partnerships, or just want to learn more. We'd love to hear from you.