Behavioral Health & Counseling Market in
Oklahoma City, OK
$394M TAM · Market Score 80/100 · Ranked #47 of 925 MSAs by TAM
Bottom-up market data for the Oklahoma City, OK MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Oklahoma City scored 80/100 for Behavioral Health & Counseling
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Oklahoma City ranks in the 96th percentile nationally for Behavioral Health & Counseling.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Population | 40% | 1,463,267 | 96 |
| Fragmentation Score | 35% | 97.2 | 70 |
| % HH Income >$150K | 25% | 17.32 | 71 |
TAM by segment
$394M in Oklahoma City broken down by segment
Demographic snapshot
Who lives and buys in Oklahoma City
Frequently asked questions
Behavioral Health & Counseling market in Oklahoma City: common questions
How big is the behavioral health & counseling market in Oklahoma City, OK?
The behavioral health & counseling market in Oklahoma City, OK has a total addressable market of $394M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Oklahoma City the #47 largest behavioral health & counseling market of 925 U.S. MSAs.
How many behavioral health & counseling companies are in Oklahoma City?
PinpointIQ tracks 253 behavioral health & counseling establishments in the Oklahoma City MSA, employing approximately 844 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Oklahoma City rank nationally for behavioral health & counseling?
Oklahoma City scores 80/100 on PinpointIQ's Behavioral Health & Counseling Market Score, ranking #33 of 925 U.S. metros — the 96th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for behavioral health & counseling operators and investors.
What drives behavioral health & counseling demand in Oklahoma City?
PinpointIQ scores Oklahoma City's behavioral health & counseling market on 3 components: Total Population (40% weight, 96th percentile); Fragmentation Score (35% weight, 70th percentile); % HH Income >$150K (25% weight, 71th percentile). The weights are calibrated to the behavioral health & counseling vertical and applied consistently across every U.S. MSA.
What are the biggest behavioral health & counseling sub-segments in Oklahoma City?
Oklahoma City's $394M behavioral health & counseling TAM breaks down into: Health_behavioral Per Cap ($394M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Oklahoma City growing? How does population affect the behavioral health & counseling market?
Oklahoma City has a population of 1,463,267 and has grown 8.1% over the last 5 years. Population change is one of the drivers of behavioral health & counseling demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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