Behavioral Health & Counseling Market in
Oregon
$1.5B statewide TAM · 20 metros · Rank #19/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Oregon. PinpointIQ covers all 20 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Oregon
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Portland, OR MSA | $917M | 82 |
| #2 | Bend, OR | $86M | 80 |
| #3 | Salem, OR MSA | $129M | 79 |
| #4 | Medford, OR | $61M | 73 |
| #5 | Corvallis, OR | $28M | 70 |
| #6 | Eugene, OR MSA | $103M | 69 |
| #7 | Morrow County, OR | $24M | 62 |
| #8 | Grants Pass, OR | $20M | 61 |
| #9 | Douglas County, OR | $26M | 60 |
| #10 | Clatsop County, OR | $11M | 56 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
Frequently asked questions
Behavioral Health & Counseling market in Oregon: common questions
How big is the behavioral health & counseling market in Oregon?
The statewide behavioral health & counseling total addressable market in Oregon is $1.5B, aggregated across 20 MSAs. This represents 1.5% of the $100.5B U.S. behavioral health & counseling market.
How does Oregon rank nationally for behavioral health & counseling?
Oregon ranks #19 of 51 states by behavioral health & counseling TAM — the 64th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive behavioral health & counseling metros in Oregon?
PinpointIQ ranks the top behavioral health & counseling metros in Oregon by Market Score (a vertical-specific attractiveness composite): #1 Portland, OR MSA ($917M TAM, Market Score 82); #2 Bend, OR ($86M TAM, Market Score 80); #3 Salem, OR MSA ($129M TAM, Market Score 79); #4 Medford, OR ($61M TAM, Market Score 73); #5 Corvallis, OR ($28M TAM, Market Score 70). Market Score weighs the drivers of behavioral health & counseling demand and operator concentration.
What drives behavioral health & counseling attractiveness in Oregon's metros?
PinpointIQ's Behavioral Health & Counseling Market Score for every MSA in Oregon is computed from 3 components: Total Population (40%); Fragmentation Score (35%); % HH Income >$150K (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many behavioral health & counseling markets does PinpointIQ cover in Oregon?
PinpointIQ covers all 20 Metropolitan Statistical Areas (MSAs) in Oregon for behavioral health & counseling, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get behavioral health & counseling market data for a specific Oregon metro?
Individual metro pages are available for every MSA in Oregon covered by PinpointIQ. You can also pull a free behavioral health & counseling market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Behavioral Health & Counseling data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.