Behavioral Health & Counseling Market in
Raleigh, NC
$556M TAM · Market Score 82/100 · Ranked #37 of 925 MSAs by TAM
Bottom-up market data for the Raleigh, NC MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Raleigh scored 82/100 for Behavioral Health & Counseling
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Raleigh ranks in the 98th percentile nationally for Behavioral Health & Counseling.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Population | 40% | 1,487,302 | 96 |
| Fragmentation Score | 35% | 87.2 | 57 |
| % HH Income >$150K | 25% | 30.5 | 97 |
TAM by segment
$556M in Raleigh broken down by segment
Demographic snapshot
Who lives and buys in Raleigh
Frequently asked questions
Behavioral Health & Counseling market in Raleigh: common questions
How big is the behavioral health & counseling market in Raleigh, NC?
The behavioral health & counseling market in Raleigh, NC has a total addressable market of $556M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Raleigh the #37 largest behavioral health & counseling market of 925 U.S. MSAs.
How many behavioral health & counseling companies are in Raleigh?
PinpointIQ tracks 274 behavioral health & counseling establishments in the Raleigh MSA, employing approximately 1,241 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Raleigh rank nationally for behavioral health & counseling?
Raleigh scores 82/100 on PinpointIQ's Behavioral Health & Counseling Market Score, ranking #20 of 925 U.S. metros — the 98th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for behavioral health & counseling operators and investors.
What drives behavioral health & counseling demand in Raleigh?
PinpointIQ scores Raleigh's behavioral health & counseling market on 3 components: Total Population (40% weight, 96th percentile); Fragmentation Score (35% weight, 57th percentile); % HH Income >$150K (25% weight, 97th percentile). The weights are calibrated to the behavioral health & counseling vertical and applied consistently across every U.S. MSA.
What are the biggest behavioral health & counseling sub-segments in Raleigh?
Raleigh's $556M behavioral health & counseling TAM breaks down into: Health_behavioral Per Cap ($556M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Raleigh growing? How does population affect the behavioral health & counseling market?
Raleigh has a population of 1,487,302 and has grown 16.7% over the last 5 years. Population change is one of the drivers of behavioral health & counseling demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Behavioral Health & Counseling data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.