Behavioral Health & Counseling Market in
Salt Lake City, UT
$467M TAM · Market Score 77/100 · Ranked #41 of 925 MSAs by TAM
Bottom-up market data for the Salt Lake City, UT MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Salt Lake City scored 77/100 for Behavioral Health & Counseling
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Salt Lake City ranks in the 93th percentile nationally for Behavioral Health & Counseling.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Population | 40% | 1,275,870 | 95 |
| Fragmentation Score | 35% | 77.5 | 43 |
| % HH Income >$150K | 25% | 27.48 | 94 |
TAM by segment
$467M in Salt Lake City broken down by segment
Demographic snapshot
Who lives and buys in Salt Lake City
Frequently asked questions
Behavioral Health & Counseling market in Salt Lake City: common questions
How big is the behavioral health & counseling market in Salt Lake City, UT?
The behavioral health & counseling market in Salt Lake City, UT has a total addressable market of $467M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Salt Lake City the #41 largest behavioral health & counseling market of 925 U.S. MSAs.
How many behavioral health & counseling companies are in Salt Lake City?
PinpointIQ tracks 347 behavioral health & counseling establishments in the Salt Lake City MSA, employing approximately 1,977 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does Salt Lake City rank nationally for behavioral health & counseling?
Salt Lake City scores 77/100 on PinpointIQ's Behavioral Health & Counseling Market Score, ranking #62 of 925 U.S. metros — the 93th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for behavioral health & counseling operators and investors.
What drives behavioral health & counseling demand in Salt Lake City?
PinpointIQ scores Salt Lake City's behavioral health & counseling market on 3 components: Total Population (40% weight, 95th percentile); Fragmentation Score (35% weight, 43th percentile); % HH Income >$150K (25% weight, 94th percentile). The weights are calibrated to the behavioral health & counseling vertical and applied consistently across every U.S. MSA.
What are the biggest behavioral health & counseling sub-segments in Salt Lake City?
Salt Lake City's $467M behavioral health & counseling TAM breaks down into: Health_behavioral Per Cap ($467M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Salt Lake City growing? How does population affect the behavioral health & counseling market?
Salt Lake City has a population of 1,275,870 and has grown 9.0% over the last 5 years. Population change is one of the drivers of behavioral health & counseling demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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