Behavioral Health & Counseling Market in
San Antonio, TX
$757M TAM · Market Score 77/100 · Ranked #28 of 925 MSAs by TAM
Bottom-up market data for the San Antonio, TX MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How San Antonio scored 77/100 for Behavioral Health & Counseling
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. San Antonio ranks in the 93th percentile nationally for Behavioral Health & Counseling.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Population | 40% | 2,662,733 | 98 |
| Fragmentation Score | 35% | 82.1 | 50 |
| % HH Income >$150K | 25% | 19.97 | 81 |
TAM by segment
$757M in San Antonio broken down by segment
Demographic snapshot
Who lives and buys in San Antonio
Frequently asked questions
Behavioral Health & Counseling market in San Antonio: common questions
How big is the behavioral health & counseling market in San Antonio, TX?
The behavioral health & counseling market in San Antonio, TX has a total addressable market of $757M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes San Antonio the #28 largest behavioral health & counseling market of 925 U.S. MSAs.
How many behavioral health & counseling companies are in San Antonio?
PinpointIQ tracks 240 behavioral health & counseling establishments in the San Antonio MSA, employing approximately 1,237 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does San Antonio rank nationally for behavioral health & counseling?
San Antonio scores 77/100 on PinpointIQ's Behavioral Health & Counseling Market Score, ranking #62 of 925 U.S. metros — the 93th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for behavioral health & counseling operators and investors.
What drives behavioral health & counseling demand in San Antonio?
PinpointIQ scores San Antonio's behavioral health & counseling market on 3 components: Total Population (40% weight, 98th percentile); Fragmentation Score (35% weight, 50th percentile); % HH Income >$150K (25% weight, 81th percentile). The weights are calibrated to the behavioral health & counseling vertical and applied consistently across every U.S. MSA.
What are the biggest behavioral health & counseling sub-segments in San Antonio?
San Antonio's $757M behavioral health & counseling TAM breaks down into: Health_behavioral Per Cap ($757M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is San Antonio growing? How does population affect the behavioral health & counseling market?
San Antonio has a population of 2,662,733 and has grown 12.0% over the last 5 years. Population change is one of the drivers of behavioral health & counseling demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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