Behavioral Health & Counseling Market in
San Diego, CA
$1.3B TAM · Market Score 80/100 · Ranked #16 of 925 MSAs by TAM
Bottom-up market data for the San Diego, CA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How San Diego scored 80/100 for Behavioral Health & Counseling
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. San Diego ranks in the 96th percentile nationally for Behavioral Health & Counseling.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Population | 40% | 3,288,774 | 98 |
| Fragmentation Score | 35% | 78.4 | 45 |
| % HH Income >$150K | 25% | 33.98 | 98 |
TAM by segment
$1.3B in San Diego broken down by segment
Demographic snapshot
Who lives and buys in San Diego
Frequently asked questions
Behavioral Health & Counseling market in San Diego: common questions
How big is the behavioral health & counseling market in San Diego, CA?
The behavioral health & counseling market in San Diego, CA has a total addressable market of $1.3B, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes San Diego the #16 largest behavioral health & counseling market of 925 U.S. MSAs.
How many behavioral health & counseling companies are in San Diego?
PinpointIQ tracks 793 behavioral health & counseling establishments in the San Diego MSA, employing approximately 4,429 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does San Diego rank nationally for behavioral health & counseling?
San Diego scores 80/100 on PinpointIQ's Behavioral Health & Counseling Market Score, ranking #36 of 925 U.S. metros — the 96th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for behavioral health & counseling operators and investors.
What drives behavioral health & counseling demand in San Diego?
PinpointIQ scores San Diego's behavioral health & counseling market on 3 components: Total Population (40% weight, 98th percentile); Fragmentation Score (35% weight, 45th percentile); % HH Income >$150K (25% weight, 98th percentile). The weights are calibrated to the behavioral health & counseling vertical and applied consistently across every U.S. MSA.
What are the biggest behavioral health & counseling sub-segments in San Diego?
San Diego's $1.3B behavioral health & counseling TAM breaks down into: Health_behavioral Per Cap ($1.3B, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is San Diego growing? How does population affect the behavioral health & counseling market?
San Diego has a population of 3,288,774 and has grown 0.2% over the last 5 years. Population change is one of the drivers of behavioral health & counseling demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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