Behavioral Health & Counseling Market in
St. Louis, MO
$841M TAM · Market Score 73/100 · Ranked #26 of 925 MSAs by TAM
Bottom-up market data for the St. Louis, MO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How St. Louis scored 73/100 for Behavioral Health & Counseling
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. St. Louis ranks in the 89th percentile nationally for Behavioral Health & Counseling.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Total Population | 40% | 2,810,850 | 98 |
| Fragmentation Score | 35% | 72.8 | 36 |
| % HH Income >$150K | 25% | 21.76 | 86 |
TAM by segment
$841M in St. Louis broken down by segment
Demographic snapshot
Who lives and buys in St. Louis
Frequently asked questions
Behavioral Health & Counseling market in St. Louis: common questions
How big is the behavioral health & counseling market in St. Louis, MO?
The behavioral health & counseling market in St. Louis, MO has a total addressable market of $841M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes St. Louis the #26 largest behavioral health & counseling market of 925 U.S. MSAs.
How many behavioral health & counseling companies are in St. Louis?
PinpointIQ tracks 286 behavioral health & counseling establishments in the St. Louis MSA, employing approximately 1,789 people. Establishment counts are sourced from IRS County Business Patterns and refreshed monthly.
How does St. Louis rank nationally for behavioral health & counseling?
St. Louis scores 73/100 on PinpointIQ's Behavioral Health & Counseling Market Score, ranking #101 of 925 U.S. metros — the 89th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for behavioral health & counseling operators and investors.
What drives behavioral health & counseling demand in St. Louis?
PinpointIQ scores St. Louis's behavioral health & counseling market on 3 components: Total Population (40% weight, 98th percentile); Fragmentation Score (35% weight, 36th percentile); % HH Income >$150K (25% weight, 86th percentile). The weights are calibrated to the behavioral health & counseling vertical and applied consistently across every U.S. MSA.
What are the biggest behavioral health & counseling sub-segments in St. Louis?
St. Louis's $841M behavioral health & counseling TAM breaks down into: Health_behavioral Per Cap ($841M, 100% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is St. Louis growing? How does population affect the behavioral health & counseling market?
St. Louis has a population of 2,810,850 and has grown 0.2% over the last 5 years. Population change is one of the drivers of behavioral health & counseling demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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