Behavioral Health & Counseling Market in
Virginia
$1.4B statewide TAM · 12 metros · Rank #22/51 states · 1.4% of national TAM
Bottom-up rollup across every metro in Virginia. PinpointIQ covers all 12 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Virginia
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Charlottesville, VA | $78M | 76 |
| #2 | Virginia Beach, VA MSA | $549M | 75 |
| #3 | Richmond, VA MSA | $434M | 72 |
| #4 | Winchester, VA | $46M | 70 |
| #5 | Blacksburg, VA | $45M | 69 |
| #6 | Lynchburg, VA MSA | $68M | 65 |
| #7 | Harrisonburg, VA | $38M | 63 |
| #8 | Roanoke, VA MSA | $81M | 60 |
| #9 | Staunton, VA | $35M | 57 |
| #10 | Lake of the Woods, VA Micro Area | $13M | 42 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
Frequently asked questions
Behavioral Health & Counseling market in Virginia: common questions
How big is the behavioral health & counseling market in Virginia?
The statewide behavioral health & counseling total addressable market in Virginia is $1.4B, aggregated across 12 MSAs. This represents 1.4% of the $100.5B U.S. behavioral health & counseling market.
How does Virginia rank nationally for behavioral health & counseling?
Virginia ranks #22 of 51 states by behavioral health & counseling TAM — the 58th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive behavioral health & counseling metros in Virginia?
PinpointIQ ranks the top behavioral health & counseling metros in Virginia by Market Score (a vertical-specific attractiveness composite): #1 Charlottesville, VA ($78M TAM, Market Score 76); #2 Virginia Beach, VA MSA ($549M TAM, Market Score 75); #3 Richmond, VA MSA ($434M TAM, Market Score 72); #4 Winchester, VA ($46M TAM, Market Score 70); #5 Blacksburg, VA ($45M TAM, Market Score 69). Market Score weighs the drivers of behavioral health & counseling demand and operator concentration.
What drives behavioral health & counseling attractiveness in Virginia's metros?
PinpointIQ's Behavioral Health & Counseling Market Score for every MSA in Virginia is computed from 3 components: Total Population (40%); Fragmentation Score (35%); % HH Income >$150K (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many behavioral health & counseling markets does PinpointIQ cover in Virginia?
PinpointIQ covers all 12 Metropolitan Statistical Areas (MSAs) in Virginia for behavioral health & counseling, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get behavioral health & counseling market data for a specific Virginia metro?
Individual metro pages are available for every MSA in Virginia covered by PinpointIQ. You can also pull a free behavioral health & counseling market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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