Outdoor Advertising Market in
Alaska
$26M statewide TAM · 4 metros · Rank #49/51 states · 0.2% of national TAM
Bottom-up rollup across every metro in Alaska. PinpointIQ covers all 4 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Alaska
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Anchorage, AK MSA | $19M | 87 |
| #2 | Fairbanks, AK | $4M | 58 |
| #3 | Juneau City and Borough, AK | $2M | 20 |
| #4 | Ketchikan Gateway Borough, AK | $791K | 4 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Alaska: common questions
How big is the outdoor advertising market in Alaska?
The statewide outdoor advertising total addressable market in Alaska is $26M, aggregated across 4 MSAs. This represents 0.2% of the $13.1B U.S. outdoor advertising market.
How does Alaska rank nationally for outdoor advertising?
Alaska ranks #49 of 51 states by outdoor advertising TAM — the 4th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Alaska?
PinpointIQ ranks the top outdoor advertising metros in Alaska by Market Score (a vertical-specific attractiveness composite): #1 Anchorage, AK MSA ($19M TAM, Market Score 87); #2 Fairbanks, AK ($4M TAM, Market Score 58); #3 Juneau City and Borough, AK ($2M TAM, Market Score 20); #4 Ketchikan Gateway Borough, AK ($791K TAM, Market Score 4). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Alaska's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Alaska is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Alaska?
PinpointIQ covers all 4 Metropolitan Statistical Areas (MSAs) in Alaska for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Alaska metro?
Individual metro pages are available for every MSA in Alaska covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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