Outdoor Advertising Market in
Arkansas
$86M statewide TAM · 19 metros · Rank #34/51 states · 0.7% of national TAM
Bottom-up rollup across every metro in Arkansas. PinpointIQ covers all 19 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Arkansas
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Fayetteville, AR MSA | $24M | 91 |
| #2 | Little Rock, AR MSA | $30M | 83 |
| #3 | Fort Smith, AR | $7M | 79 |
| #4 | Jonesboro, AR | $4M | 76 |
| #5 | Hot Springs, AR | $3M | 63 |
| #6 | Pope County, AR | $3M | 55 |
| #7 | White County, AR | $2M | 52 |
| #8 | Pine Bluff, AR | $2M | 48 |
| #9 | Baxter County, AR | $1M | 34 |
| #10 | Boone County, AR | $1M | 34 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Arkansas: common questions
How big is the outdoor advertising market in Arkansas?
The statewide outdoor advertising total addressable market in Arkansas is $86M, aggregated across 19 MSAs. This represents 0.7% of the $13.1B U.S. outdoor advertising market.
How does Arkansas rank nationally for outdoor advertising?
Arkansas ranks #34 of 51 states by outdoor advertising TAM — the 34th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Arkansas?
PinpointIQ ranks the top outdoor advertising metros in Arkansas by Market Score (a vertical-specific attractiveness composite): #1 Fayetteville, AR MSA ($24M TAM, Market Score 91); #2 Little Rock, AR MSA ($30M TAM, Market Score 83); #3 Fort Smith, AR ($7M TAM, Market Score 79); #4 Jonesboro, AR ($4M TAM, Market Score 76); #5 Hot Springs, AR ($3M TAM, Market Score 63). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Arkansas's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Arkansas is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Arkansas?
PinpointIQ covers all 19 Metropolitan Statistical Areas (MSAs) in Arkansas for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Arkansas metro?
Individual metro pages are available for every MSA in Arkansas covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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