Outdoor Advertising Market in
Atlanta, GA
$288M TAM · Market Score 81/100 · Ranked #9 of 925 MSAs by TAM
Bottom-up market data for the Atlanta, GA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Atlanta scored 81/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Atlanta ranks in the 90th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 5,430,535 | 99 |
| Fragmentation Score | 35% | 84.4 | 46 |
| Commercial Establishments | 25% | 163,103 | 100 |
TAM by segment
$288M in Atlanta broken down by segment
Demographic snapshot
Who lives and buys in Atlanta
Frequently asked questions
Outdoor Advertising market in Atlanta: common questions
How big is the outdoor advertising market in Atlanta, GA?
The outdoor advertising market in Atlanta, GA has a total addressable market of $288M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Atlanta the #9 largest outdoor advertising market of 925 U.S. MSAs.
How does Atlanta rank nationally for outdoor advertising?
Atlanta scores 81/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #91 of 925 U.S. metros — the 90th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in Atlanta?
PinpointIQ scores Atlanta's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 99th percentile); Fragmentation Score (35% weight, 46th percentile); Commercial Establishments (25% weight, 100th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in Atlanta?
Atlanta's $288M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($161M, 56% of TAM); Ooh Place Based Digital ($127M, 44% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Atlanta growing? How does population affect the outdoor advertising market?
Atlanta has a population of 6,256,377 and has grown 9.7% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Outdoor Advertising data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.