Outdoor Advertising Market in
Columbus, OH
$91M TAM · Market Score 63/100 · Ranked #31 of 925 MSAs by TAM
Bottom-up market data for the Columbus, OH MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Columbus scored 63/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Columbus ranks in the 65th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 2,099,635 | 97 |
| Fragmentation Score | 35% | 0 | 0 |
| Commercial Establishments | 25% | 46,419 | 96 |
TAM by segment
$91M in Columbus broken down by segment
Demographic snapshot
Who lives and buys in Columbus
Frequently asked questions
Outdoor Advertising market in Columbus: common questions
How big is the outdoor advertising market in Columbus, OH?
The outdoor advertising market in Columbus, OH has a total addressable market of $91M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Columbus the #31 largest outdoor advertising market of 925 U.S. MSAs.
How does Columbus rank nationally for outdoor advertising?
Columbus scores 63/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #321 of 925 U.S. metros — the 65th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in Columbus?
PinpointIQ scores Columbus's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 97th percentile); Fragmentation Score (35% weight, 0th percentile); Commercial Establishments (25% weight, 96th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in Columbus?
Columbus's $91M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($57M, 63% of TAM); Ooh Place Based Digital ($33M, 37% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Columbus growing? How does population affect the outdoor advertising market?
Columbus has a population of 2,175,788 and has grown 7.5% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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