Outdoor Advertising · Denver, CO

Outdoor Advertising Market in
Denver, CO

$174M TAM · Market Score 88/100 · Ranked #16 of 925 MSAs by TAM

Bottom-up market data for the Denver, CO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.

Get free Denver Outdoor Advertising reportStart free trialSee demo
Total TAM
$174M
rank #16 of 925
Market Score
88/100
rank #24 of 925 · 97th percentile
Operators
—
Pop. growth (5-yr)
7.3%
rank #186 of 872

Market Score breakdown

How Denver scored 88/100 for Outdoor Advertising

PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Denver ranks in the 97th percentile nationally for Outdoor Advertising.

ComponentWeightValuePercentile
Est. Registered Vehicles40%2,744,48798
Fragmentation Score35%90.668
Commercial Establishments25%91,52298

TAM by segment

$174M in Denver broken down by segment

Ooh Roadside Billboards
$93M
53% of total TAM
Ooh Place Based Digital
$81M
47% of total TAM

Demographic snapshot

Who lives and buys in Denver

Population
3,002,721
7.3% 5-yr growth
Median HH income
$105,762
33.2% HHs $150K+
Housing units
1,290,063
14.2% age 65+
GDP per capita
$109,961

Frequently asked questions

Outdoor Advertising market in Denver: common questions

How big is the outdoor advertising market in Denver, CO?

The outdoor advertising market in Denver, CO has a total addressable market of $174M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Denver the #16 largest outdoor advertising market of 925 U.S. MSAs.

How does Denver rank nationally for outdoor advertising?

Denver scores 88/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #24 of 925 U.S. metros — the 97th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.

What drives outdoor advertising demand in Denver?

PinpointIQ scores Denver's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 98th percentile); Fragmentation Score (35% weight, 68th percentile); Commercial Establishments (25% weight, 98th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.

What are the biggest outdoor advertising sub-segments in Denver?

Denver's $174M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($93M, 53% of TAM); Ooh Place Based Digital ($81M, 47% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.

Is Denver growing? How does population affect the outdoor advertising market?

Denver has a population of 3,002,721 and has grown 7.3% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.

TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.

See Outdoor Advertising data in your target markets.

Pull a free market report, start a trial, or walk through your target MSAs live.

Get reportStart free trialSee demo

Contact us

Questions, partnerships, or just want to learn more. We'd love to hear from you.