Outdoor Advertising Market in
Fresno, CA
$25M TAM · Market Score 67/100 · Ranked #80 of 925 MSAs by TAM
Bottom-up market data for the Fresno, CA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Fresno scored 67/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Fresno ranks in the 70th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 925,645 | 94 |
| Fragmentation Score | 35% | 69 | 18 |
| Commercial Establishments | 25% | 21,510 | 93 |
TAM by segment
$25M in Fresno broken down by segment
Demographic snapshot
Who lives and buys in Fresno
Frequently asked questions
Outdoor Advertising market in Fresno: common questions
How big is the outdoor advertising market in Fresno, CA?
The outdoor advertising market in Fresno, CA has a total addressable market of $25M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Fresno the #80 largest outdoor advertising market of 925 U.S. MSAs.
How does Fresno rank nationally for outdoor advertising?
Fresno scores 67/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #274 of 925 U.S. metros — the 70th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in Fresno?
PinpointIQ scores Fresno's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 94th percentile); Fragmentation Score (35% weight, 18th percentile); Commercial Establishments (25% weight, 93th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in Fresno?
Fresno's $25M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($15M, 62% of TAM); Ooh Place Based Digital ($9M, 38% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Fresno growing? How does population affect the outdoor advertising market?
Fresno has a population of 1,177,665 and has grown 21.2% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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