Outdoor Advertising Market in
Idaho
$68M statewide TAM · 13 metros · Rank #35/51 states · 0.5% of national TAM
Bottom-up rollup across every metro in Idaho. PinpointIQ covers all 13 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Idaho
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Boise City, ID MSA | $34M | 83 |
| #2 | Coeur d'Alene, ID | $7M | 77 |
| #3 | Idaho Falls, ID | $7M | 75 |
| #4 | Twin Falls, ID | $5M | 68 |
| #5 | Pocatello, ID | $2M | 59 |
| #6 | Lewiston, ID | $2M | 49 |
| #7 | Fremont County, ID | $1M | 48 |
| #8 | Bonner County, ID | $2M | 45 |
| #9 | Cassia County, ID | $2M | 39 |
| #10 | Bingham County, ID | $1M | 35 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Idaho: common questions
How big is the outdoor advertising market in Idaho?
The statewide outdoor advertising total addressable market in Idaho is $68M, aggregated across 13 MSAs. This represents 0.5% of the $13.1B U.S. outdoor advertising market.
How does Idaho rank nationally for outdoor advertising?
Idaho ranks #35 of 51 states by outdoor advertising TAM — the 32th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Idaho?
PinpointIQ ranks the top outdoor advertising metros in Idaho by Market Score (a vertical-specific attractiveness composite): #1 Boise City, ID MSA ($34M TAM, Market Score 83); #2 Coeur d'Alene, ID ($7M TAM, Market Score 77); #3 Idaho Falls, ID ($7M TAM, Market Score 75); #4 Twin Falls, ID ($5M TAM, Market Score 68); #5 Pocatello, ID ($2M TAM, Market Score 59). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Idaho's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Idaho is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Idaho?
PinpointIQ covers all 13 Metropolitan Statistical Areas (MSAs) in Idaho for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Idaho metro?
Individual metro pages are available for every MSA in Idaho covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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