Outdoor Advertising Market in
Illinois
$510M statewide TAM · 28 metros · Rank #6/51 states · 3.9% of national TAM
Bottom-up rollup across every metro in Illinois. PinpointIQ covers all 28 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Illinois
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Peoria, IL MSA | $12M | 83 |
| #2 | Rockford, IL MSA | $9M | 82 |
| #3 | Chicago, IL MSA | $432M | 77 |
| #4 | Champaign, IL | $7M | 75 |
| #5 | Bloomington, IL | $7M | 69 |
| #6 | Bureau County, IL | $4M | 66 |
| #7 | Springfield, IL | $7M | 59 |
| #8 | Kankakee, IL | $4M | 57 |
| #9 | Decatur, IL | $4M | 56 |
| #10 | Adams County, IL | $2M | 48 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Illinois: common questions
How big is the outdoor advertising market in Illinois?
The statewide outdoor advertising total addressable market in Illinois is $510M, aggregated across 28 MSAs. This represents 3.9% of the $13.1B U.S. outdoor advertising market.
How does Illinois rank nationally for outdoor advertising?
Illinois ranks #6 of 51 states by outdoor advertising TAM — the 90th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Illinois?
PinpointIQ ranks the top outdoor advertising metros in Illinois by Market Score (a vertical-specific attractiveness composite): #1 Peoria, IL MSA ($12M TAM, Market Score 83); #2 Rockford, IL MSA ($9M TAM, Market Score 82); #3 Chicago, IL MSA ($432M TAM, Market Score 77); #4 Champaign, IL ($7M TAM, Market Score 75); #5 Bloomington, IL ($7M TAM, Market Score 69). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Illinois's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Illinois is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Illinois?
PinpointIQ covers all 28 Metropolitan Statistical Areas (MSAs) in Illinois for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Illinois metro?
Individual metro pages are available for every MSA in Illinois covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Outdoor Advertising data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.