Outdoor Advertising Market in
Iowa
$125M statewide TAM · 23 metros · Rank #29/51 states · 1.0% of national TAM
Bottom-up rollup across every metro in Iowa. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Iowa
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Davenport, IA MSA | $13M | 85 |
| #2 | Iowa City, IA | $8M | 75 |
| #3 | Cedar Rapids, IA MSA | $14M | 75 |
| #4 | Waterloo, IA | $7M | 74 |
| #5 | Sioux City, IA | $7M | 72 |
| #6 | Des Moines, IA MSA | $46M | 72 |
| #7 | Ames, IA | $5M | 68 |
| #8 | Dubuque, IA | $5M | 64 |
| #9 | Cerro Gordo County, IA | $3M | 44 |
| #10 | Clinton County, IA | $2M | 38 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Iowa: common questions
How big is the outdoor advertising market in Iowa?
The statewide outdoor advertising total addressable market in Iowa is $125M, aggregated across 23 MSAs. This represents 1.0% of the $13.1B U.S. outdoor advertising market.
How does Iowa rank nationally for outdoor advertising?
Iowa ranks #29 of 51 states by outdoor advertising TAM — the 44th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Iowa?
PinpointIQ ranks the top outdoor advertising metros in Iowa by Market Score (a vertical-specific attractiveness composite): #1 Davenport, IA MSA ($13M TAM, Market Score 85); #2 Iowa City, IA ($8M TAM, Market Score 75); #3 Cedar Rapids, IA MSA ($14M TAM, Market Score 75); #4 Waterloo, IA ($7M TAM, Market Score 74); #5 Sioux City, IA ($7M TAM, Market Score 72). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Iowa's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Iowa is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Iowa?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Iowa for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Iowa metro?
Individual metro pages are available for every MSA in Iowa covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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