Outdoor Advertising Market in
Kansas
$45M statewide TAM · 17 metros · Rank #42/51 states · 0.3% of national TAM
Bottom-up rollup across every metro in Kansas. PinpointIQ covers all 17 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Kansas
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Wichita, KS MSA | $19M | 85 |
| #2 | Topeka, KS | $6M | 68 |
| #3 | Manhattan, KS | $4M | 59 |
| #4 | Lawrence, KS | $3M | 57 |
| #5 | Reno County, KS | $1M | 35 |
| #6 | Ottawa County, KS | $2M | 34 |
| #7 | Finney County, KS | $1M | 17 |
| #8 | Crawford County, KS | $856K | 15 |
| #9 | Ellis County, KS | $1M | 15 |
| #10 | Chase County, KS | $889K | 13 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Kansas: common questions
How big is the outdoor advertising market in Kansas?
The statewide outdoor advertising total addressable market in Kansas is $45M, aggregated across 17 MSAs. This represents 0.3% of the $13.1B U.S. outdoor advertising market.
How does Kansas rank nationally for outdoor advertising?
Kansas ranks #42 of 51 states by outdoor advertising TAM — the 18th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Kansas?
PinpointIQ ranks the top outdoor advertising metros in Kansas by Market Score (a vertical-specific attractiveness composite): #1 Wichita, KS MSA ($19M TAM, Market Score 85); #2 Topeka, KS ($6M TAM, Market Score 68); #3 Manhattan, KS ($4M TAM, Market Score 59); #4 Lawrence, KS ($3M TAM, Market Score 57); #5 Reno County, KS ($1M TAM, Market Score 35). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Kansas's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Kansas is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Kansas?
PinpointIQ covers all 17 Metropolitan Statistical Areas (MSAs) in Kansas for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Kansas metro?
Individual metro pages are available for every MSA in Kansas covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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