Outdoor Advertising Market in
Kansas City, MO
$89M TAM · Market Score 83/100 · Ranked #32 of 925 MSAs by TAM
Bottom-up market data for the Kansas City, MO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Kansas City scored 83/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Kansas City ranks in the 92th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 1,954,183 | 97 |
| Fragmentation Score | 35% | 88.1 | 56 |
| Commercial Establishments | 25% | 55,104 | 97 |
TAM by segment
$89M in Kansas City broken down by segment
Demographic snapshot
Who lives and buys in Kansas City
Frequently asked questions
Outdoor Advertising market in Kansas City: common questions
How big is the outdoor advertising market in Kansas City, MO?
The outdoor advertising market in Kansas City, MO has a total addressable market of $89M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Kansas City the #32 largest outdoor advertising market of 925 U.S. MSAs.
How does Kansas City rank nationally for outdoor advertising?
Kansas City scores 83/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #71 of 925 U.S. metros — the 92th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in Kansas City?
PinpointIQ scores Kansas City's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 97th percentile); Fragmentation Score (35% weight, 56th percentile); Commercial Establishments (25% weight, 97th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in Kansas City?
Kansas City's $89M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($51M, 57% of TAM); Ooh Place Based Digital ($38M, 43% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Kansas City growing? How does population affect the outdoor advertising market?
Kansas City has a population of 2,218,142 and has grown 6.2% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Outdoor Advertising data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.