Outdoor Advertising Market in
Kentucky
$109M statewide TAM · 21 metros · Rank #32/51 states · 0.8% of national TAM
Bottom-up rollup across every metro in Kentucky. PinpointIQ covers all 21 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Kentucky
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Bowling Green, KY | $6M | 79 |
| #2 | Lexington, KY MSA | $22M | 77 |
| #3 | Louisville/Jefferson County, KY MSA | $52M | 76 |
| #4 | Corbin, KY Micro Area | $581K | 74 |
| #5 | Massac County, KY | $4M | 69 |
| #6 | Elizabethtown, KY | $4M | 64 |
| #7 | Estill County, KY | $2M | 62 |
| #8 | Owensboro, KY | $3M | 62 |
| #9 | Pikeville, KY Micro Area | $2M | 54 |
| #10 | Anderson County, KY | $3M | 50 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Kentucky: common questions
How big is the outdoor advertising market in Kentucky?
The statewide outdoor advertising total addressable market in Kentucky is $109M, aggregated across 21 MSAs. This represents 0.8% of the $13.1B U.S. outdoor advertising market.
How does Kentucky rank nationally for outdoor advertising?
Kentucky ranks #32 of 51 states by outdoor advertising TAM — the 38th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Kentucky?
PinpointIQ ranks the top outdoor advertising metros in Kentucky by Market Score (a vertical-specific attractiveness composite): #1 Bowling Green, KY ($6M TAM, Market Score 79); #2 Lexington, KY MSA ($22M TAM, Market Score 77); #3 Louisville/Jefferson County, KY MSA ($52M TAM, Market Score 76); #4 Corbin, KY Micro Area ($581K TAM, Market Score 74); #5 Massac County, KY ($4M TAM, Market Score 69). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Kentucky's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Kentucky is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Kentucky?
PinpointIQ covers all 21 Metropolitan Statistical Areas (MSAs) in Kentucky for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Kentucky metro?
Individual metro pages are available for every MSA in Kentucky covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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