Outdoor Advertising Market in
Louisiana
$155M statewide TAM · 18 metros · Rank #24/51 states · 1.2% of national TAM
Bottom-up rollup across every metro in Louisiana. PinpointIQ covers all 18 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Louisiana
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Lafayette, LA MSA | $14M | 87 |
| #2 | Shreveport, LA MSA | $14M | 86 |
| #3 | Slidell-Mandeville-Covington, LA Metro Area | $9M | 81 |
| #4 | Houma, LA | $6M | 80 |
| #5 | Monroe, LA | $6M | 78 |
| #6 | New Orleans, LA MSA | $45M | 75 |
| #7 | Alexandria, LA | $4M | 75 |
| #8 | Baton Rouge, LA MSA | $36M | 69 |
| #9 | Lake Charles, LA | $9M | 68 |
| #10 | Hammond, LA | $3M | 65 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Louisiana: common questions
How big is the outdoor advertising market in Louisiana?
The statewide outdoor advertising total addressable market in Louisiana is $155M, aggregated across 18 MSAs. This represents 1.2% of the $13.1B U.S. outdoor advertising market.
How does Louisiana rank nationally for outdoor advertising?
Louisiana ranks #24 of 51 states by outdoor advertising TAM — the 54th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Louisiana?
PinpointIQ ranks the top outdoor advertising metros in Louisiana by Market Score (a vertical-specific attractiveness composite): #1 Lafayette, LA MSA ($14M TAM, Market Score 87); #2 Shreveport, LA MSA ($14M TAM, Market Score 86); #3 Slidell-Mandeville-Covington, LA Metro Area ($9M TAM, Market Score 81); #4 Houma, LA ($6M TAM, Market Score 80); #5 Monroe, LA ($6M TAM, Market Score 78). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Louisiana's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Louisiana is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Louisiana?
PinpointIQ covers all 18 Metropolitan Statistical Areas (MSAs) in Louisiana for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Louisiana metro?
Individual metro pages are available for every MSA in Louisiana covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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