Outdoor Advertising Market in
Minnesota
$257M statewide TAM · 23 metros · Rank #17/51 states · 2.0% of national TAM
Bottom-up rollup across every metro in Minnesota. PinpointIQ covers all 23 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Minnesota
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Duluth, MN MSA | $10M | 82 |
| #2 | Rochester, MN | $10M | 78 |
| #3 | Minneapolis, MN MSA | $198M | 67 |
| #4 | Cass County, MN | $3M | 62 |
| #5 | Mankato, MN | $4M | 62 |
| #6 | St. Cloud, MN | $8M | 57 |
| #7 | Rice County, MN | $2M | 48 |
| #8 | Otter Tail County, MN | $2M | 47 |
| #9 | Goodhue County, MN | $2M | 38 |
| #10 | Winona County, MN | $1M | 37 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Minnesota: common questions
How big is the outdoor advertising market in Minnesota?
The statewide outdoor advertising total addressable market in Minnesota is $257M, aggregated across 23 MSAs. This represents 2.0% of the $13.1B U.S. outdoor advertising market.
How does Minnesota rank nationally for outdoor advertising?
Minnesota ranks #17 of 51 states by outdoor advertising TAM — the 68th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Minnesota?
PinpointIQ ranks the top outdoor advertising metros in Minnesota by Market Score (a vertical-specific attractiveness composite): #1 Duluth, MN MSA ($10M TAM, Market Score 82); #2 Rochester, MN ($10M TAM, Market Score 78); #3 Minneapolis, MN MSA ($198M TAM, Market Score 67); #4 Cass County, MN ($3M TAM, Market Score 62); #5 Mankato, MN ($4M TAM, Market Score 62). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Minnesota's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Minnesota is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Minnesota?
PinpointIQ covers all 23 Metropolitan Statistical Areas (MSAs) in Minnesota for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Minnesota metro?
Individual metro pages are available for every MSA in Minnesota covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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