Outdoor Advertising Market in
Mississippi
$50M statewide TAM · 20 metros · Rank #40/51 states · 0.4% of national TAM
Bottom-up rollup across every metro in Mississippi. PinpointIQ covers all 20 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Mississippi
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Jackson, MS MSA | $17M | 79 |
| #2 | Gulfport, MS MSA | $10M | 71 |
| #3 | Hattiesburg, MS | $3M | 65 |
| #4 | Itawamba County, MS | $4M | 63 |
| #5 | Clarke County, MS | $2M | 50 |
| #6 | Lafayette County, MS | $1M | 42 |
| #7 | Lowndes County, MS | $2M | 41 |
| #8 | Jasper County, MS | $2M | 36 |
| #9 | Oktibbeha County, MS | $1M | 34 |
| #10 | Concordia Parish, MS | $839K | 29 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Mississippi: common questions
How big is the outdoor advertising market in Mississippi?
The statewide outdoor advertising total addressable market in Mississippi is $50M, aggregated across 20 MSAs. This represents 0.4% of the $13.1B U.S. outdoor advertising market.
How does Mississippi rank nationally for outdoor advertising?
Mississippi ranks #40 of 51 states by outdoor advertising TAM — the 22th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Mississippi?
PinpointIQ ranks the top outdoor advertising metros in Mississippi by Market Score (a vertical-specific attractiveness composite): #1 Jackson, MS MSA ($17M TAM, Market Score 79); #2 Gulfport, MS MSA ($10M TAM, Market Score 71); #3 Hattiesburg, MS ($3M TAM, Market Score 65); #4 Itawamba County, MS ($4M TAM, Market Score 63); #5 Clarke County, MS ($2M TAM, Market Score 50). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Mississippi's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Mississippi is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Mississippi?
PinpointIQ covers all 20 Metropolitan Statistical Areas (MSAs) in Mississippi for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Mississippi metro?
Individual metro pages are available for every MSA in Mississippi covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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