Outdoor Advertising Market in
Montana
$59M statewide TAM · 7 metros · Rank #37/51 states · 0.5% of national TAM
Bottom-up rollup across every metro in Montana. PinpointIQ covers all 7 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Montana
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Billings, MT | $15M | 85 |
| #2 | Missoula, MT | $9M | 79 |
| #3 | Flathead County, MT | $8M | 79 |
| #4 | Gallatin County, MT | $14M | 78 |
| #5 | Broadwater County, MT | $6M | 73 |
| #6 | Great Falls, MT | $5M | 69 |
| #7 | Silver Bow County, MT | $2M | 47 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Montana: common questions
How big is the outdoor advertising market in Montana?
The statewide outdoor advertising total addressable market in Montana is $59M, aggregated across 7 MSAs. This represents 0.5% of the $13.1B U.S. outdoor advertising market.
How does Montana rank nationally for outdoor advertising?
Montana ranks #37 of 51 states by outdoor advertising TAM — the 28th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Montana?
PinpointIQ ranks the top outdoor advertising metros in Montana by Market Score (a vertical-specific attractiveness composite): #1 Billings, MT ($15M TAM, Market Score 85); #2 Missoula, MT ($9M TAM, Market Score 79); #3 Flathead County, MT ($8M TAM, Market Score 79); #4 Gallatin County, MT ($14M TAM, Market Score 78); #5 Broadwater County, MT ($6M TAM, Market Score 73). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Montana's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Montana is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Montana?
PinpointIQ covers all 7 Metropolitan Statistical Areas (MSAs) in Montana for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Montana metro?
Individual metro pages are available for every MSA in Montana covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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