Outdoor Advertising Market in
New Hampshire
$33M statewide TAM · 5 metros · Rank #48/51 states · 0.3% of national TAM
Bottom-up rollup across every metro in New Hampshire. PinpointIQ covers all 5 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in New Hampshire
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Manchester, NH MSA | $20M | 88 |
| #2 | Lebanon-Claremont, NH-VT Micro Area | $1M | 79 |
| #3 | Merrimack County, NH | $7M | 72 |
| #4 | Cheshire County, NH | $3M | 53 |
| #5 | Belknap County, NH | $2M | 49 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in New Hampshire: common questions
How big is the outdoor advertising market in New Hampshire?
The statewide outdoor advertising total addressable market in New Hampshire is $33M, aggregated across 5 MSAs. This represents 0.3% of the $13.1B U.S. outdoor advertising market.
How does New Hampshire rank nationally for outdoor advertising?
New Hampshire ranks #48 of 51 states by outdoor advertising TAM — the 6th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in New Hampshire?
PinpointIQ ranks the top outdoor advertising metros in New Hampshire by Market Score (a vertical-specific attractiveness composite): #1 Manchester, NH MSA ($20M TAM, Market Score 88); #2 Lebanon-Claremont, NH-VT Micro Area ($1M TAM, Market Score 79); #3 Merrimack County, NH ($7M TAM, Market Score 72); #4 Cheshire County, NH ($3M TAM, Market Score 53); #5 Belknap County, NH ($2M TAM, Market Score 49). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in New Hampshire's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in New Hampshire is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in New Hampshire?
PinpointIQ covers all 5 Metropolitan Statistical Areas (MSAs) in New Hampshire for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific New Hampshire metro?
Individual metro pages are available for every MSA in New Hampshire covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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