Outdoor Advertising Market in
New York, NY
$1.1B TAM · Market Score 68/100 · Ranked #1 of 925 MSAs by TAM
Bottom-up market data for the New York, NY MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How New York scored 68/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. New York ranks in the 72th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 13,383,811 | 100 |
| Fragmentation Score | 35% | 48.8 | 8 |
| Commercial Establishments | 25% | 562,802 | 100 |
TAM by segment
$1.1B in New York broken down by segment
Demographic snapshot
Who lives and buys in New York
Frequently asked questions
Outdoor Advertising market in New York: common questions
How big is the outdoor advertising market in New York, NY?
The outdoor advertising market in New York, NY has a total addressable market of $1.1B, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes New York the #1 largest outdoor advertising market of 925 U.S. MSAs.
How does New York rank nationally for outdoor advertising?
New York scores 68/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #261 of 925 U.S. metros — the 72th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in New York?
PinpointIQ scores New York's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 100th percentile); Fragmentation Score (35% weight, 8th percentile); Commercial Establishments (25% weight, 100th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in New York?
New York's $1.1B outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($501M, 47% of TAM); Ooh Place Based Digital ($554M, 53% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is New York growing? How does population affect the outdoor advertising market?
New York has a population of 19,798,537 and has declined 1.9% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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