Outdoor Advertising Market in
North Carolina
$383M statewide TAM · 38 metros · Rank #10/51 states · 2.9% of national TAM
Bottom-up rollup across every metro in North Carolina. PinpointIQ covers all 38 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in North Carolina
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Winston, NC MSA | $20M | 90 |
| #2 | Durham, NC MSA | $32M | 89 |
| #3 | Asheville, NC MSA | $15M | 86 |
| #4 | Hickory, NC MSA | $9M | 83 |
| #5 | Fayetteville, NC MSA | $10M | 82 |
| #6 | Charlotte, NC MSA | $130M | 82 |
| #7 | Raleigh, NC MSA | $68M | 78 |
| #8 | Greenville, NC | $5M | 71 |
| #9 | Jacksonville, NC | $5M | 70 |
| #10 | Burlington, NC | $4M | 70 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in North Carolina: common questions
How big is the outdoor advertising market in North Carolina?
The statewide outdoor advertising total addressable market in North Carolina is $383M, aggregated across 38 MSAs. This represents 2.9% of the $13.1B U.S. outdoor advertising market.
How does North Carolina rank nationally for outdoor advertising?
North Carolina ranks #10 of 51 states by outdoor advertising TAM — the 82th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in North Carolina?
PinpointIQ ranks the top outdoor advertising metros in North Carolina by Market Score (a vertical-specific attractiveness composite): #1 Winston, NC MSA ($20M TAM, Market Score 90); #2 Durham, NC MSA ($32M TAM, Market Score 89); #3 Asheville, NC MSA ($15M TAM, Market Score 86); #4 Hickory, NC MSA ($9M TAM, Market Score 83); #5 Fayetteville, NC MSA ($10M TAM, Market Score 82). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in North Carolina's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in North Carolina is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in North Carolina?
PinpointIQ covers all 38 Metropolitan Statistical Areas (MSAs) in North Carolina for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific North Carolina metro?
Individual metro pages are available for every MSA in North Carolina covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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