Outdoor Advertising Market in
North Dakota
$39M statewide TAM · 8 metros · Rank #45/51 states · 0.3% of national TAM
Bottom-up rollup across every metro in North Dakota. PinpointIQ covers all 8 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in North Dakota
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Bismarck, ND | $7M | 74 |
| #2 | Fargo, ND MSA | $12M | 73 |
| #3 | Grand Forks, ND | $4M | 61 |
| #4 | McHenry County, ND | $4M | 60 |
| #5 | Williams County, ND | $6M | 43 |
| #6 | Billings County, ND | $4M | 41 |
| #7 | Stutsman County, ND | $1M | 12 |
| #8 | Wilkin County, ND | $1M | 9 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in North Dakota: common questions
How big is the outdoor advertising market in North Dakota?
The statewide outdoor advertising total addressable market in North Dakota is $39M, aggregated across 8 MSAs. This represents 0.3% of the $13.1B U.S. outdoor advertising market.
How does North Dakota rank nationally for outdoor advertising?
North Dakota ranks #45 of 51 states by outdoor advertising TAM — the 12th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in North Dakota?
PinpointIQ ranks the top outdoor advertising metros in North Dakota by Market Score (a vertical-specific attractiveness composite): #1 Bismarck, ND ($7M TAM, Market Score 74); #2 Fargo, ND MSA ($12M TAM, Market Score 73); #3 Grand Forks, ND ($4M TAM, Market Score 61); #4 McHenry County, ND ($4M TAM, Market Score 60); #5 Williams County, ND ($6M TAM, Market Score 43). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in North Dakota's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in North Dakota is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in North Dakota?
PinpointIQ covers all 8 Metropolitan Statistical Areas (MSAs) in North Dakota for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific North Dakota metro?
Individual metro pages are available for every MSA in North Dakota covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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