Outdoor Advertising Market in
Oklahoma City, OK
$51M TAM · Market Score 79/100 · Ranked #48 of 925 MSAs by TAM
Bottom-up market data for the Oklahoma City, OK MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Oklahoma City scored 79/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Oklahoma City ranks in the 87th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 1,366,691 | 96 |
| Fragmentation Score | 35% | 85.1 | 48 |
| Commercial Establishments | 25% | 37,835 | 96 |
TAM by segment
$51M in Oklahoma City broken down by segment
Demographic snapshot
Who lives and buys in Oklahoma City
Frequently asked questions
Outdoor Advertising market in Oklahoma City: common questions
How big is the outdoor advertising market in Oklahoma City, OK?
The outdoor advertising market in Oklahoma City, OK has a total addressable market of $51M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Oklahoma City the #48 largest outdoor advertising market of 925 U.S. MSAs.
How does Oklahoma City rank nationally for outdoor advertising?
Oklahoma City scores 79/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #119 of 925 U.S. metros — the 87th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in Oklahoma City?
PinpointIQ scores Oklahoma City's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 96th percentile); Fragmentation Score (35% weight, 48th percentile); Commercial Establishments (25% weight, 96th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in Oklahoma City?
Oklahoma City's $51M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($30M, 58% of TAM); Ooh Place Based Digital ($22M, 42% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Oklahoma City growing? How does population affect the outdoor advertising market?
Oklahoma City has a population of 1,463,267 and has grown 8.1% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Outdoor Advertising data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.