Outdoor Advertising Market in
Philadelphia, PA
$261M TAM · Market Score 70/100 · Ranked #11 of 925 MSAs by TAM
Bottom-up market data for the Philadelphia, PA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Philadelphia scored 70/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Philadelphia ranks in the 75th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 5,124,235 | 99 |
| Fragmentation Score | 35% | 67.1 | 15 |
| Commercial Establishments | 25% | 153,791 | 99 |
TAM by segment
$261M in Philadelphia broken down by segment
Demographic snapshot
Who lives and buys in Philadelphia
Frequently asked questions
Outdoor Advertising market in Philadelphia: common questions
How big is the outdoor advertising market in Philadelphia, PA?
The outdoor advertising market in Philadelphia, PA has a total addressable market of $261M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Philadelphia the #11 largest outdoor advertising market of 925 U.S. MSAs.
How does Philadelphia rank nationally for outdoor advertising?
Philadelphia scores 70/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #231 of 925 U.S. metros — the 75th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in Philadelphia?
PinpointIQ scores Philadelphia's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 99th percentile); Fragmentation Score (35% weight, 15th percentile); Commercial Establishments (25% weight, 99th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in Philadelphia?
Philadelphia's $261M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($146M, 56% of TAM); Ooh Place Based Digital ($115M, 44% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Philadelphia growing? How does population affect the outdoor advertising market?
Philadelphia has a population of 6,272,014 and has grown 3.4% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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