Outdoor Advertising Market in
Portland, OR
$122M TAM · Market Score 66/100 · Ranked #22 of 925 MSAs by TAM
Bottom-up market data for the Portland, OR MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Portland scored 66/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Portland ranks in the 69th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 2,536,113 | 98 |
| Fragmentation Score | 35% | 47.3 | 7 |
| Commercial Establishments | 25% | 72,943 | 98 |
TAM by segment
$122M in Portland broken down by segment
Demographic snapshot
Who lives and buys in Portland
Frequently asked questions
Outdoor Advertising market in Portland: common questions
How big is the outdoor advertising market in Portland, OR?
The outdoor advertising market in Portland, OR has a total addressable market of $122M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Portland the #22 largest outdoor advertising market of 925 U.S. MSAs.
How does Portland rank nationally for outdoor advertising?
Portland scores 66/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #283 of 925 U.S. metros — the 69th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in Portland?
PinpointIQ scores Portland's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 98th percentile); Fragmentation Score (35% weight, 7th percentile); Commercial Establishments (25% weight, 98th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in Portland?
Portland's $122M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($70M, 57% of TAM); Ooh Place Based Digital ($53M, 43% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Portland growing? How does population affect the outdoor advertising market?
Portland has a population of 2,520,987 and has grown 5.8% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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