Outdoor Advertising Market in
Providence, RI
$51M TAM · Market Score 83/100 · Ranked #47 of 925 MSAs by TAM
Bottom-up market data for the Providence, RI MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How Providence scored 83/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. Providence ranks in the 92th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 1,291,682 | 96 |
| Fragmentation Score | 35% | 88.6 | 58 |
| Commercial Establishments | 25% | 42,731 | 96 |
TAM by segment
$51M in Providence broken down by segment
Demographic snapshot
Who lives and buys in Providence
Frequently asked questions
Outdoor Advertising market in Providence: common questions
How big is the outdoor advertising market in Providence, RI?
The outdoor advertising market in Providence, RI has a total addressable market of $51M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes Providence the #47 largest outdoor advertising market of 925 U.S. MSAs.
How does Providence rank nationally for outdoor advertising?
Providence scores 83/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #72 of 925 U.S. metros — the 92th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in Providence?
PinpointIQ scores Providence's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 96th percentile); Fragmentation Score (35% weight, 58th percentile); Commercial Establishments (25% weight, 96th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in Providence?
Providence's $51M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($27M, 53% of TAM); Ooh Place Based Digital ($24M, 47% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is Providence growing? How does population affect the outdoor advertising market?
Providence has a population of 1,684,071 and has grown 4.4% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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