Outdoor Advertising Market in
San Francisco, CA
$379M TAM · Market Score 79/100 · Ranked #4 of 925 MSAs by TAM
Bottom-up market data for the San Francisco, CA MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How San Francisco scored 79/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. San Francisco ranks in the 86th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 3,650,993 | 98 |
| Fragmentation Score | 35% | 82 | 41 |
| Commercial Establishments | 25% | 133,246 | 99 |
TAM by segment
$379M in San Francisco broken down by segment
Demographic snapshot
Who lives and buys in San Francisco
Frequently asked questions
Outdoor Advertising market in San Francisco: common questions
How big is the outdoor advertising market in San Francisco, CA?
The outdoor advertising market in San Francisco, CA has a total addressable market of $379M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes San Francisco the #4 largest outdoor advertising market of 925 U.S. MSAs.
How does San Francisco rank nationally for outdoor advertising?
San Francisco scores 79/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #128 of 925 U.S. metros — the 86th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in San Francisco?
PinpointIQ scores San Francisco's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 98th percentile); Fragmentation Score (35% weight, 41th percentile); Commercial Establishments (25% weight, 99th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in San Francisco?
San Francisco's $379M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($193M, 51% of TAM); Ooh Place Based Digital ($186M, 49% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is San Francisco growing? How does population affect the outdoor advertising market?
San Francisco has a population of 4,645,029 and has grown 0.1% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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