Outdoor Advertising Market in
South Carolina
$153M statewide TAM · 14 metros · Rank #25/51 states · 1.2% of national TAM
Bottom-up rollup across every metro in South Carolina. PinpointIQ covers all 14 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in South Carolina
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Greenville, SC MSA | $34M | 92 |
| #2 | Hilton Head Island, SC | $8M | 79 |
| #3 | Columbia, SC MSA | $31M | 77 |
| #4 | Florence, SC | $6M | 75 |
| #5 | Charleston, SC MSA | $37M | 73 |
| #6 | Myrtle Beach, SC MSA | $12M | 71 |
| #7 | Spartanburg, SC MSA | $11M | 67 |
| #8 | Sumter, SC | $3M | 57 |
| #9 | Abbeville County, SC | $3M | 53 |
| #10 | Cherokee County, SC | $1M | 53 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in South Carolina: common questions
How big is the outdoor advertising market in South Carolina?
The statewide outdoor advertising total addressable market in South Carolina is $153M, aggregated across 14 MSAs. This represents 1.2% of the $13.1B U.S. outdoor advertising market.
How does South Carolina rank nationally for outdoor advertising?
South Carolina ranks #25 of 51 states by outdoor advertising TAM — the 52th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in South Carolina?
PinpointIQ ranks the top outdoor advertising metros in South Carolina by Market Score (a vertical-specific attractiveness composite): #1 Greenville, SC MSA ($34M TAM, Market Score 92); #2 Hilton Head Island, SC ($8M TAM, Market Score 79); #3 Columbia, SC MSA ($31M TAM, Market Score 77); #4 Florence, SC ($6M TAM, Market Score 75); #5 Charleston, SC MSA ($37M TAM, Market Score 73). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in South Carolina's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in South Carolina is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in South Carolina?
PinpointIQ covers all 14 Metropolitan Statistical Areas (MSAs) in South Carolina for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific South Carolina metro?
Individual metro pages are available for every MSA in South Carolina covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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