Outdoor Advertising Market in
St. Louis, MO
$107M TAM · Market Score 81/100 · Ranked #27 of 925 MSAs by TAM
Bottom-up market data for the St. Louis, MO MSA. Sourced from PinpointIQ's MSA-level intelligence platform.
Market Score breakdown
How St. Louis scored 81/100 for Outdoor Advertising
PinpointIQ's Market Score is a percentile-weighted composite. The components + weights are set per vertical. St. Louis ranks in the 91th percentile nationally for Outdoor Advertising.
| Component | Weight | Value | Percentile |
|---|---|---|---|
| Est. Registered Vehicles | 40% | 2,324,573 | 98 |
| Fragmentation Score | 35% | 85.6 | 50 |
| Commercial Establishments | 25% | 69,470 | 98 |
TAM by segment
$107M in St. Louis broken down by segment
Demographic snapshot
Who lives and buys in St. Louis
Frequently asked questions
Outdoor Advertising market in St. Louis: common questions
How big is the outdoor advertising market in St. Louis, MO?
The outdoor advertising market in St. Louis, MO has a total addressable market of $107M, calculated bottom-up from U.S. Census, BLS, and IRS County Business Patterns data at the census-tract level. This makes St. Louis the #27 largest outdoor advertising market of 925 U.S. MSAs.
How does St. Louis rank nationally for outdoor advertising?
St. Louis scores 81/100 on PinpointIQ's Outdoor Advertising Market Score, ranking #87 of 925 U.S. metros — the 91th percentile nationally. The Market Score is a percentile-weighted composite of the vertical-specific drivers that make a metro attractive for outdoor advertising operators and investors.
What drives outdoor advertising demand in St. Louis?
PinpointIQ scores St. Louis's outdoor advertising market on 3 components: Est. Registered Vehicles (40% weight, 98th percentile); Fragmentation Score (35% weight, 50th percentile); Commercial Establishments (25% weight, 98th percentile). The weights are calibrated to the outdoor advertising vertical and applied consistently across every U.S. MSA.
What are the biggest outdoor advertising sub-segments in St. Louis?
St. Louis's $107M outdoor advertising TAM breaks down into: Ooh Roadside Billboards ($60M, 56% of TAM); Ooh Place Based Digital ($47M, 44% of TAM). Segment sizes reflect PinpointIQ's bottom-up model at the census-tract level.
Is St. Louis growing? How does population affect the outdoor advertising market?
St. Louis has a population of 2,810,850 and has grown 0.2% over the last 5 years. Population change is one of the drivers of outdoor advertising demand and factors into PinpointIQ's Market Score alongside vertical-specific attractiveness metrics.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Outdoor Advertising data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.