Outdoor Advertising Market in
Tennessee
$268M statewide TAM · 27 metros · Rank #14/51 states · 2.0% of national TAM
Bottom-up rollup across every metro in Tennessee. PinpointIQ covers all 27 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Tennessee
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Memphis, TN MSA | $42M | 83 |
| #2 | Clarksville, TN MSA | $8M | 81 |
| #3 | Kingsport, TN MSA | $7M | 81 |
| #4 | Nashville, TN MSA | $116M | 77 |
| #5 | Johnson City, TN | $5M | 75 |
| #6 | Jackson, TN | $6M | 73 |
| #7 | Knoxville, TN MSA | $34M | 71 |
| #8 | Jackson County, TN | $4M | 68 |
| #9 | Cleveland, TN | $3M | 64 |
| #10 | Sevier County, TN | $4M | 62 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Tennessee: common questions
How big is the outdoor advertising market in Tennessee?
The statewide outdoor advertising total addressable market in Tennessee is $268M, aggregated across 27 MSAs. This represents 2.0% of the $13.1B U.S. outdoor advertising market.
How does Tennessee rank nationally for outdoor advertising?
Tennessee ranks #14 of 51 states by outdoor advertising TAM — the 74th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Tennessee?
PinpointIQ ranks the top outdoor advertising metros in Tennessee by Market Score (a vertical-specific attractiveness composite): #1 Memphis, TN MSA ($42M TAM, Market Score 83); #2 Clarksville, TN MSA ($8M TAM, Market Score 81); #3 Kingsport, TN MSA ($7M TAM, Market Score 81); #4 Nashville, TN MSA ($116M TAM, Market Score 77); #5 Johnson City, TN ($5M TAM, Market Score 75). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Tennessee's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Tennessee is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Tennessee?
PinpointIQ covers all 27 Metropolitan Statistical Areas (MSAs) in Tennessee for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Tennessee metro?
Individual metro pages are available for every MSA in Tennessee covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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