Outdoor Advertising Market in
Utah
$153M statewide TAM · 10 metros · Rank #26/51 states · 1.2% of national TAM
Bottom-up rollup across every metro in Utah. PinpointIQ covers all 10 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Utah
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Provo, UT MSA | $24M | 90 |
| #2 | Ogden, UT MSA | $21M | 79 |
| #3 | St. George, UT | $7M | 78 |
| #4 | Logan, UT | $6M | 73 |
| #5 | Salt Lake City, UT MSA | $84M | 72 |
| #6 | Summit County, UT | $6M | 60 |
| #7 | Brigham City, UT-ID Micro Area | $2M | 47 |
| #8 | Iron County, UT | $2M | 33 |
| #9 | Uintah County, UT | $2M | 26 |
| #10 | Carbon County, UT | $635K | 4 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Utah: common questions
How big is the outdoor advertising market in Utah?
The statewide outdoor advertising total addressable market in Utah is $153M, aggregated across 10 MSAs. This represents 1.2% of the $13.1B U.S. outdoor advertising market.
How does Utah rank nationally for outdoor advertising?
Utah ranks #26 of 51 states by outdoor advertising TAM — the 50th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Utah?
PinpointIQ ranks the top outdoor advertising metros in Utah by Market Score (a vertical-specific attractiveness composite): #1 Provo, UT MSA ($24M TAM, Market Score 90); #2 Ogden, UT MSA ($21M TAM, Market Score 79); #3 St. George, UT ($7M TAM, Market Score 78); #4 Logan, UT ($6M TAM, Market Score 73); #5 Salt Lake City, UT MSA ($84M TAM, Market Score 72). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Utah's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Utah is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Utah?
PinpointIQ covers all 10 Metropolitan Statistical Areas (MSAs) in Utah for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Utah metro?
Individual metro pages are available for every MSA in Utah covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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