Outdoor Advertising Market in
Vermont
$20M statewide TAM · 5 metros · Rank #50/51 states · 0.2% of national TAM
Bottom-up rollup across every metro in Vermont. PinpointIQ covers all 5 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Vermont
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Burlington, VT | $11M | 80 |
| #2 | Washington County, VT | $3M | 49 |
| #3 | Rutland County, VT | $2M | 48 |
| #4 | Brattleboro, VT Micro Area | $2M | 40 |
| #5 | Bennington County, VT | $1M | 30 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Vermont: common questions
How big is the outdoor advertising market in Vermont?
The statewide outdoor advertising total addressable market in Vermont is $20M, aggregated across 5 MSAs. This represents 0.2% of the $13.1B U.S. outdoor advertising market.
How does Vermont rank nationally for outdoor advertising?
Vermont ranks #50 of 51 states by outdoor advertising TAM — the 2th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Vermont?
PinpointIQ ranks the top outdoor advertising metros in Vermont by Market Score (a vertical-specific attractiveness composite): #1 Burlington, VT ($11M TAM, Market Score 80); #2 Washington County, VT ($3M TAM, Market Score 49); #3 Rutland County, VT ($2M TAM, Market Score 48); #4 Brattleboro, VT Micro Area ($2M TAM, Market Score 40); #5 Bennington County, VT ($1M TAM, Market Score 30). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Vermont's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Vermont is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Vermont?
PinpointIQ covers all 5 Metropolitan Statistical Areas (MSAs) in Vermont for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Vermont metro?
Individual metro pages are available for every MSA in Vermont covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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