Outdoor Advertising Market in
Virginia
$138M statewide TAM · 12 metros · Rank #28/51 states · 1.1% of national TAM
Bottom-up rollup across every metro in Virginia. PinpointIQ covers all 12 MSAs in the state.
Top metros
Most attractive Outdoor Advertising metros in Virginia
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Richmond, VA MSA | $56M | 86 |
| #2 | Lynchburg, VA MSA | $2M | 79 |
| #3 | Charlottesville, VA | $1M | 78 |
| #4 | Virginia Beach, VA MSA | $57M | 72 |
| #5 | Blacksburg, VA | $1M | 71 |
| #6 | Winchester, VA | $265K | 68 |
| #7 | Harrisonburg, VA | $4M | 66 |
| #8 | Staunton, VA | $4M | 64 |
| #9 | Roanoke, VA MSA | $7M | 58 |
| #10 | Pittsylvania County, VA | $3M | 57 |
What drives the Market Score
How Outdoor Advertising attractiveness is measured
Frequently asked questions
Outdoor Advertising market in Virginia: common questions
How big is the outdoor advertising market in Virginia?
The statewide outdoor advertising total addressable market in Virginia is $138M, aggregated across 12 MSAs. This represents 1.1% of the $13.1B U.S. outdoor advertising market.
How does Virginia rank nationally for outdoor advertising?
Virginia ranks #28 of 51 states by outdoor advertising TAM — the 46th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive outdoor advertising metros in Virginia?
PinpointIQ ranks the top outdoor advertising metros in Virginia by Market Score (a vertical-specific attractiveness composite): #1 Richmond, VA MSA ($56M TAM, Market Score 86); #2 Lynchburg, VA MSA ($2M TAM, Market Score 79); #3 Charlottesville, VA ($1M TAM, Market Score 78); #4 Virginia Beach, VA MSA ($57M TAM, Market Score 72); #5 Blacksburg, VA ($1M TAM, Market Score 71). Market Score weighs the drivers of outdoor advertising demand and operator concentration.
What drives outdoor advertising attractiveness in Virginia's metros?
PinpointIQ's Outdoor Advertising Market Score for every MSA in Virginia is computed from 3 components: Est. Registered Vehicles (40%); Fragmentation Score (35%); Commercial Establishments (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many outdoor advertising markets does PinpointIQ cover in Virginia?
PinpointIQ covers all 12 Metropolitan Statistical Areas (MSAs) in Virginia for outdoor advertising, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get outdoor advertising market data for a specific Virginia metro?
Individual metro pages are available for every MSA in Virginia covered by PinpointIQ. You can also pull a free outdoor advertising market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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